Special Alert

The Real Southern Hot Spot Brand

In March 2017, Experience Columbia SC launched The Real Southern Hot Spot brand. Here you can get an introduction to the brand, along with brand resources like the logo, brand guidelines and more. 

Brand Strategy

The content written here is foundational in nature, and is not intended for external audiences or to be used as a finished messaging.

Purpose - Why do Experience Columbia SC and its related departments exist?

The purpose of Experience Columbia SC is to shape the Columbia experience in a way that:

• Attracts events-related, business and leisure travelers

• Wins the admiration of industry peers

• Promotes cohesion and fosters pride in its residents

Opportunity - What is the greater need Columbia SC satisfies for visitors?

When it comes to selecting a destination for business or leisure travel, it feels like you have to choose between big city excitement, small town charm or natural beauty. While big cities offer the most buzz-worthy attractions, they also come with high prices, traffic and crowds. Smaller towns are more affordable, but they’re hard to get to and offer little in the way of things to do. Destinations with natural wonders offer plenty for the outdoor enthusiast, but at the end of the day, you want an array of restaurants, retail and other amenities to accommodate a group with mixed interests. 

Solution - How does Columbia SC satisfy that need?

Columbia is an unexpected, urban southern hot spot. Its natural beauty and historic significance serve as a rich backdrop for a city bursting with growth, creativity, and the excitement of what’s to come. 

Brand Essence - What does Columbia SC stand for? What is at the brand’s emotional core?

Look forward to the unexpected, urban South. 

Logos

Our logos are available for download at the links below. Please reference our brand guidlines for proper use of the logos and send all logo uses to Mary Dunn (mdunn@columbiaauthority.com) for approval. 

  Primary  Secondary 
RGB  CSC_Primary_RBG.eps
CSC_Primary_Red_RGB.eps
CSC_Primary_Reversed_RGB.eps
CSC_Primary_Black_RGB.eps
CSC_Primary_White_RGB.eps 
CSC_Secondary_RBG.eps
CSC_Secondary_Red_RGB.eps
CSC_Secondary_Reversed_RGB.eps
CSC_Secondary_Black_RGB.eps
CSC_Secondary_White_RGB.eps 

 

 
CMYK - Coated  CSC_Primary_CMYK_C.eps
CSC_Primary_Red_CMYK_C.eps
CSC_Primary_Reversed_CMYK_C.eps 
CSC_Secondary_CMYK_C.eps
CSC_Secondary_Red_CMYK_C.eps
CSC_Secondary_Reversed_CMYK_C.eps 
 
CMYK - Uncoated  CSC_Primary_CMYK_U.eps
CSC_Primary_Red_CMYK_U.eps
CSC_Primary_Reversed_CMYK_U.eps 
CSC_Secondary_CMYK_U.eps
CSC_Secondary_Red_CMYK_U.eps
CSC_Secondary_Reversed_CMYK_U.eps 
    
CMYK - Black & White  CSC_Primary_Black_CMYK.eps
CSC_Primary_White_CMYK.eps 
CSC_Secondary_Black_CMYK.eps
CSC_Secondary_White_CMYK.eps 
   
Pantone Coated  CSC_Primary_PMS_C.eps
CSC_Primary_Red_PMS_C.eps
CSC_Primary_Reversed_PMS_C.eps 
CSC_Secondary_PMS_C.eps
CSC_Secondary_Red_PMS_C.eps
CSC_Secondary_Reversed_PMS_C.eps 
   
Pantone Uncoated  CSC_Primary_PMS_U.eps
CSC_Primary_Red_PMS_U.eps
CSC_Primary_Reversed_PMS_U.eps 
CSC_Secondary_PMS_U.eps
CSC_Secondary_Red_PMS_U.eps
CSC_Secondary_Reversed_PMS_U.eps  
   

  Monogram  Taglines 
RGB  CSC_Monogram_RBG.eps
CSC_Monogram_Red_RGB.eps
CSC_Monogram_Reversed_RGB.eps
CSC_Monogram_Black_RGB.eps
CSC_Monogram_White_RGB.eps 
CSC_Tagline_Centered_RGB.eps
CSC_Tagline_Horizontal_RGB.eps
CSC_Tagline_LeftAligned_RGB.eps
CSC_Tagline_Logotype_RGB.eps  
CMYK - Coated CSC_Monogram_CMYK_C.eps
CSC_Monogram_Red_CMYK_C.eps
CSC_Monogram_Reversed_CMYK_C.eps 
CSC_Tagline_Centered_CMYK_C.eps
CSC_Tagline_Horizontal_CMYK_C.eps
CSC_Tagline_LeftAligned_CMYK_C.eps
CSC_Tagline_Logotype_CMYK_C.eps 
CMYK - Uncoated CSC_Monogram_CMYK_U.eps
CSC_Monogram_Red_CMYK_U.eps
CSC_Monogram_Reversed_CMYK_U.eps 
CSC_Tagline_Centered_CMYK_U.eps
CSC_Tagline_Horizontal_CMYK_U.eps
CSC_Tagline_LeftAligned_CMYK_U.eps
CSC_Tagline_Logotype_CMYK_U.eps   
CMYK - Black & White CSC_Monogram_Black_CMYK.eps
CSC_Monogram_White_CMYK.eps  
 
Pantone Coated CSC_Monogram_PMS_C.eps
CSC_Monogram_Red_PMS_C.eps
CSC_Monogram_Reversed_PMS_C.eps  
CSC_Tagline_Centered_PMS_C.eps
CSC_Tagline_Horizontal_PMS_C.eps
CSC_Tagline_LeftAligned_PMS_C.eps
CSC_Tagline_Logotype_PMS_C.eps 
Pantone Uncoated  CSC_Monogram_PMS_U.eps
CSC_Monogram_Red_PMS_U.eps
CSC_Monogram_Reversed_PMS_U.eps  
CSC_Tagline_Centered_PMS_U.eps
CSC_Tagline_Horizontal_PMS_U.eps
CSC_Tagline_LeftAligned_PMS_U.eps
CSC_Tagline_Logotype_PMS_U.eps  

 

What's Hot Now
What's Hot Now
Here you can browse what visitors and locals think is #RealColumbiaSC. Be sure to tag your photos across social media with #RealColumbiaSC for a chance to be featured.